Online marketing is a vast ocean of possibilities with sharks making round. Amidst the fierce competition and changing landscapes, the benefits it has are countless and many businesses are jumping on the train to use it to their advantage. Therefore, it is high time that you get on the bandwagon and start publishing content.
However, it is one thing to understand the benefits and another thing to understand why you need it. Put them bother together and you formulate a compelling argument about its need and necessity in the modern world. That being the goal, we have compiled a list of benefits and reasons that can help one understand its value. Therefore, if you have been on the edge about content marketing, which is highly improbable, this article will help you identify its innumerable benefits. Therefore, let us get on with it.
The first benefit and aspect of content marketing we are going to discuss is its various types. When content marketing is mentioned, it usually rings a bell about it being about blogs and text. While that is how it all started, content marketing has various other types. In recent times, content marketing has heavily employed visual content. The reason being that text does not cut it anymore. As effective as it is, the combination of the two makes it a formidable pair and provides countless benefits to businesses around the globe.
Some of the most famous content types these days include blog content, which usually comprises of text and images. These images can be anything, from product pictures to infographics. Another and perhaps the most profitable type of content is video. From YouTube to social media ads, content marketing heavily employs videos these days.
Preferred Marketing Tactic
As mentioned above, while it is highly improbable that some might be on the edge regarding content marketing, the majority of the businesses around the globe are not. We do not need to go into numbers, just think of the marketing budget of businesses around the world. Now think 25% of that is dedicated to content marketing alone! That makes it the most valued and perhaps the most invested marketing methods going around today. Another reason why businesses prefer it because research conveys that almost 80% of customers are loyal to companies that provide personalized content.
High SEO Rankings
At this point, if you do not know what SEO is then you need to get out of your cave. Search engine optimization is one of the most sought-out and most employed tactics to put a company or brand on the radar. High SEO rankings mean more people, more people mean more leads and more leads eventually lead to more conversions. Therefore, if you do want to put your company on a global radar, you need SEO. How do you do that? By employing content marketing. Whether you make a blog or create a Wikipedia biography, content marketing is your best bet at high-SEO rankings.
Credible & Long-Term Brand Recognition
One of the main concerns of businesses around the globe is finding the right approach that helps them sustain brand recognition. Content marketing helps you not only establish credibility as experts in your respective niche, but it also provides a platform to build a lasting brand reputation. For instance, go to Wendy’s Twitter feed. You will see their sarcastic and funny remarks. That has become their brand identity in recent years and it helps them connect with their consumers.
Now, how can we talk about business and no put into consideration the cost of it all? The thing that allures the business towards content marketing the most is its ability to provide that many benefits and solutions at highly cost-effective margins. That is why, as we mentioned above, a quarter of this world’s marketing budget is dedicated to content.
Improved Customer Service
Customer service is not just about tending to complaints. IT is about educating them about your industry and your brand. Content marketing does so without any hassle and allows you to portray your expertise. In turn, it helps establish credibility and make lasting relations with consumers, directly affecting customer service.