Google Update December 2022 – Google Rank Update
List of Google Search ranking updates
This page lists the latest ranking updates made to Google Search that are relevant to website owners. To learn more about how Google makes improvements to Search and why we share updates, check out our blog post on How Google updates Search. You can also find more updates about Google Search on our blog.
|Ranking updates release history|
|December 5, 2022||Released the December 2022 helpful content update, which improves our classifier and works across content globally in all languages. The rollout may take up to two weeks to complete.|
|October 19, 2022||Released the October 2022 spam update. This update is global and affects all languages. The rollout was complete as of October 21, 2022.|
|September 20, 2022||Released the September 2022 product reviews update. This update applies to English-language product reviews. The rollout was complete as of September 26, 2022.|
|September 12, 2022||Released the September 2022 core update. The rollout was complete as of September 26, 2022.|
|August 25, 2022||Released the August 2022 helpful content update. The rollout was complete as of September 9, 2022.|
|July 27, 2022||Released the July 2022 product reviews update for English-language product reviews. The rollout was complete as of August 2, 2022.|
|May 25, 2022||Released the May 2022 core update. The rollout was complete as of June 9, 2022.|
|March 23, 2022||Released the March 2022 product reviews update.|
|February 22, 2022||Released the page experience update for desktop. The rollout was complete as of March 3, 2022.|
|December 1, 2021||Released the December 2021 product reviews update. The rollout was complete as of December 21, 2021.|
|November 17, 2021||Released the November 2021 core update. The rollout was complete as of November 30, 2021.|
|November 3, 2021||Released the November 2021 spam update. The rollout was complete as of November 11, 2021.|
|July 26, 2021||Released the July 2021 link spam update. The rollout was complete as of August 24, 2021.|
|July 1, 2021||Released the July 2021 core update. The rollout was complete as of July 12, 2021.|
|June 28, 2021||Released the second part of the June 2021 spam update. The rollout was completed later that same day.|
|June 23, 2021||Released the first part of the June 2021 spam update. The rollout was completed later that same day.|
|June 15, 2021||Released the page experience update for mobile. The rollout was complete as of September 2, 2021.|
|June 2, 2021||Released the June 2021 core update. The rollout was complete as of June 12, 2021.|
|April 8, 2021||Released the April 2021 product reviews update. The rollout was complete as of April 22, 2021.|
|December 3, 2020||Released the December 2020 core update. The rollout was complete as of December 16, 2020.|
|May 4, 2020||Released the May 2020 core update. The rollout was complete as of May 18, 2020.|
|January 13, 2020||Released the January 2020 core update. The rollout was complete as of January 16, 2020.|
Google Search’s helpful content system and your website
Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content written by people, for people, in search results. This page explains more about how the system works, and what you can do to assess and improve your content.
How the helpful content system works
The helpful content system aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.
The system generates a site-wide signal that we consider among many other signals for ranking web pages. Our systems automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches.
Any content—not just unhelpful content—on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that’s better to display. For this reason, removing unhelpful content could help the rankings of your other content.
This classifier process is entirely automated, using a machine-learning model. It works globally across all languages. It is not a manual action nor a spam action. Instead, it’s just one of many signals Google evaluates to rank content.
This means that some people-first content on sites classified as having unhelpful content could still rank well, if there are other signals identifying that people-first content as helpful and relevant to a query. The signal is also weighted; sites with lots of unhelpful content may notice a stronger effect.
What does this system and updates to it mean for my site?
To learn more about how to create content that’s successful with the helpful content system, see our help page on how to create helpful, reliable people-first content, rather than search-engine first content. It has questions that you can ask yourself when assessing your own content.
A natural question some will have is how long will it take for a site to do better, if it removes unhelpful content? Sites identified by this system may find the signal applied to them over a period of months. Our classifier runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content hasn’t returned in the long-term, the classification will no longer apply.
Periodically, we refine how the classifier detects unhelpful content. When we do this in a notable way, we share this as a “helpful content update” on our Google Search ranking updates page. After such an update finishes rolling out, and if the refined classifier sees that content has improved, then the unhelpful classification from our previous classifier may no longer apply.